CONSCIENTIOUS DESIGN
From paper to wireframe, pixels to code, I strive to craft sites and images that are engaging, useful, and beautiful. To me, form should follow function, function should follow creative objectives, and objectives should follow clearly defined business goals. I work in the space between goals and form, creating experiences that are profitable and entertaining.
DYNAMIC ANIMATION
I love bringing the static to life; finding a tasteful, kinetic solution that, while entertaining, helps someone accomplish something, engages them, or even excites them. To me, movement is icing on the cake – a feature, not a product. But, if a little motion’ll add the spit and polish a project needs, I’m more than capable – and thrilled – to make it happen.
SEMANTIC MARKUP
Call it an obsession, a preoccupation, or even a passion. I love efficiency. To me, the separation of design and content is the best thing that’s happened to the Internet since Al Gore. As far as it’s up to me, I strive to extract every byte I can; create markup as sparse as poetry; widen the chasm between style and substance; and hone my codecraft to find ways to build a better Interweb.
INVENTION
Today, they label it “creative problem solving”. Every day, I endeavor – and I’m more than happy – to provide a creative solution that demands I use every one of my skills. I love coming up with brand-new ideas, exploring my craft, and helping others make meet their goals in ways they never dreamed. Were I not on the Web, I’d be inventing somewhere else.
